ROBERTO BARRON
Roberto Barron is a specialist in the production of events that are cutting-edge, sophisticated, and innovative. The fundamental conviction that telling stories is the most effective method drives his creative process and provides the impetus for his finished products. Roberto can develop experiential marketing campaigns thanks to his skill set, which encompasses all aspects of strategy, creative production, audience sourcing, social media, digital media, design, building, and public relations.
Born and raised in Salinas, California, Roberto has collaborated with many well-known musicians, including Elton John, Will Smith, Lil Wayne, and Ozuna.
It became Roberto's signature to organize large-scale logistical events, conferences, and other experimental events.
Roberto contributed to the production of the first Latin AMAs Music Panel with Santa Cruz PR at the 2018 Music Panel event, which was held in honor of Telemundo's upcoming Latin American Music Awards. This event was made possible by Roberto's collaboration with NBC Universal Telemundo. Roberto convinced the network and the Los Angeles Film School to host a panel discussion about Latinas' contributions to music and their current role. The panel consisted of today's popular Latina's such as Aracely Arambula, Becky G, Roselyn Sanchez, Leslie Grace, and Gloria Trevi.
Riding from the success of the Telemundo event, Roberto then launched Breaking Into the Music Business, a quarterly series that exposes students to the entertainment industry firsthand.
The event invites top industry professionals to discuss their careers, how they got started, and how they stay successful. Each panel at the event features a diverse group of people from the entertainment industry. Steve Lobel (manager, producer, and music executive), Zoe Young (senior VP of A&R at Epic Records), and Joshua Heart have previously served on the panel (casting producer for "The Four" season 2).
Roberto's diverse client and project bases regularly put him to the test in terms of developing cost-effective methods of planning and fabrication. Roberto Barron is the ideal partner for creative endeavors due to his creativity, attention to detail, and dedication to his clients.
mUSIC PANELS
events
Services
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PRODUCTION
Production is our pedigree. We’ve worked everything from sales meetings, product launches, film festivals, conferences and music events .
We know production. We know that production is more than just audio, video, and lighting. We know that production requires the skill to bring all the components together in a way that gives attendees a moving experience with each and every cue. We achieve this by employing the very best technicians and producers in the business.
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CREATIVE SERVICES
To produce an event, we first look to fully understand the client, the brand, the audience, the message, and the desired results. We look at the creative process as a way to uncover, mold, and share the proper information and necessary nuances during the entire spectrum of the event experience.
To best support our customers’ needs, we offer a full complement of services, including:
Creative Concepting
Theme Development
Graphic Design
PowerPoint & Keynote Development
Print Production
Branding Signage, & Art Installations
Direct Mail & Fulfillment
Photography
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EVENT MANAGEMENT
Our event management team has something to help you at each stage of your event, from finding unique venues, setting up a budget, to marketing your events and hosting online registration. We’ll work with you to engage your attendees onsite, and provide you with post-event analytics to measure your success. Our Capabilities Include:
Pre-Event Planning
Goals & Needs Assessments
Strategic Analysis
Project Management
CAD & Room Diagrams
Budgeting
